While browsing my site, www.bloopdiary.com, I noticed an ad that just kept re-appearing. It was for NIKE trainers, allowing you to customise your own pair with your country’s flag (at least that’s the impression I got, I’d nevert click my own ad guv’ner!) I wondered if somebody was targeting the channel given its location at the end of all diary entries – probably one of the most exposed slots with the highest chance of a click.
I considered the benefits of site targeted advertising, somebody wanting to advertise on my website is quite the ego boost! And if they’re advertising then they must be advertising with a product that is worthwhile, or so you’d think. The question I have to pose is: are these ads going to be relevant to everybody, or even anybody at all?
