The characteristics of an ad clicker – AdSense Research
Landed in the middle? Read my first post regarding what kind of persons clicks ads.
I’ve been spending some time building my user defined variables in Analytics. At first, I made the mistake of believing you could define multiple variables. The truth is you can only define one variable per unique visitor.
This means, that to record the wealth of statistics I am aiming for, I’ll need to merge them all into one string.
So far, I’m recording the following characteristics:
- Is the user a member?
An important characteristic – do I get more clicks from those who are part of the community? If they’re not part of the community, then I don’t have any data I can use to streamline my advertising efforts. - Age range (13<20, 20<25, 25<30 etc.)
Does anyone have predictions? Just from a few days of watching ad clicks, I can already see that age is an important factor. - Is the user male or female?
Will the males click, or will the females click? Is age and gender combined a factor in its own right? - Is the user trusted by the system?
The site has a trust system that requires new members engage in community activities before they earn a ‘trust relationship’. I wonder if newbies will be more likely to click ads.
Already, from just a few days of statistics, I can tell that certain age ranges mixed with certain genders have an abysmal CTR and account for barely any of the ad revenue the site rakes in. By removing the advertisements for these groups of people, I may be able to enhance the experience they receive when they interact with the site.
Alternatively, if it’s just a matter of the ads not appealing to these people – perhaps I can find a different ad provider just for them.
In the near future I hope to add other characteristics such as a community involvement rating, size of a member’s readership and possibly the average length of time they spend online in a day.
There’s lots of potential here. Stay tuned. I’ll have to check with Google first, but hopefully I can release some of my Analytics statistics.