Increase your AdSense CTR by Removing Options
Statistics say that returning visitors rarely click ads, but visitors from search engines love to click them. How can we use this knowledge to our advantage?
Remove hyperlinks
If you remove hyperlinks, you remove options. By removing options, you put more focus on the ads. When search traffic arrives at your blog, they’re looking for something – an advertisement can be a valuable resource, for the split second they spend scanning, making that advertisement one of very few options increases the chance of a click significantly.
Don’t use text link services such as Infolinks
Services such as Infolinks browse the page and underline keywords. When the cursor is moved over a keyword, a small pop-up appears with an advertisement. There can be as many as 20 of these on a page – if you’re not earning much from the clicks, remove the links to earn more from AdSense.
Space out your layout
By spacing out your layout, you push options further apart. Things stand out more, and less appears ‘above the fold’. You can manipulate this so that the few options appearing above the fold include Google AdSense.