N Ideologics

The question posed is simple: does your choice of WordPress theme affect the revenue you’ll receive with AdSense?

The short answer:

YES.

The long answer:

I’ve been doing a short experiment. Since I started Eye On Silicon, I’ve used the theme that comes installed with WordPress – apparently it’s called Kubrick. I wondered the other day, if perhaps this is affecting how many clicks I’m receiving on juicy ads. Kubrick is an old theme, and it doesn’t really give your blog a ‘modern internet’ feel.

After dwelling on this for an hour or two, I finally decided to bite the bullet and find myself a new theme. (In time, I’d like to design my own, but for the sake of experimenting to answer how much I should value a theme, I decided to just download one from the WWW.) The theme I’ve installed is called coogee. I don’t know why it has such a weird name, but I like how simple and clean it is, and I also appreciate that it fits well on a 1024×768 resolution. (Kubrick seems as though it’s designed for 800×600.)

After weeks of not receiving a single click on my AdSense ads, my CTR has jumped from 0% to 7%.

I think, from this, I can conclude that the WordPress Theme actually plays a pretty big role in monetising your blog.

Unless, of course, this is all a fluke. What do you think?