After looking over my Analytics data for AdSense, I’ve realised that my blogging posts produce NO clicks. I won’t tell you how many impressions this is based on, but rest assured that my assumption is sound. This is clearly bringing my overall CTR down.
The ‘Computer Help’ category tends to be the only category that produces clicks, and so I have decided to only display ads on that category, as the ads offer no additional value to the user nor myself in other categories.
I’m going to be studying my Analytics data more closely to see if I can work out how to remove potentially useless impressions from pages depending on factors such as country, browser type, length of document. I recommend you all do the same, to avoid or remove smart pricing.